A rather different kind of Challenge this week. I've just had a commission from a trade magazine to produce a full page illustration to accompany a feature on rebranding - when companies change their logo, name, or house style in an an attempt to appear fresh and new.
The article is about rebranding in the catering and hospitality industries, so the illustration should reflect this. It needs to draw the reader into the feature, to give a suggestion of what the story might be about. Not all rebranding exercises are successful, of course, so it might be fun to look at failed attempts.
Finished work:
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